Secrets to Scaling Online
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Ep 632: How This Modest Fashion Brand Cracked $10M+ in a Tiny Market with Kareem Elgendy
Send us a text If I were starting a DTC fashion brand in 2025, this is not the path I’d take. But Kareem Elgendy did—and built Veiled into an 8-figure powerhouse. And here’s the wild part... They’ve scaled profitably with: – A tiny TAM – Zero TikTok dependency – 11x MER on Meta In this episode of Secrets to Scaling Your Ecommerce Brand, I sit down with Kareem, Head of Growth at Veiled, the world’s largest standalone modest fashion brand. We go deep on: Why focusing on warm audiences... -
How This Modest Fashion Brand Cracked $10M+ in a Tiny Market with Kareem Elgendy
Send us a text If I were starting a DTC fashion brand in 2025, this is not the path I’d take. But Kareem Elgendy did—and built Veiled into an 8-figure powerhouse. And here’s the wild part... They’ve scaled profitably with: – A tiny TAM – Zero TikTok dependency – 11x MER on Meta In this episode of Secrets to Scaling Your Ecommerce Brand, I sit down with Kareem, Head of Growth at Veiled, the world’s largest standalone modest fashion brand. We go deep on: Why focusing on warm audiences... -
Ep 631: Why Attribution Is Broken—And What Comes Next with Constantine Yurevich of SegmentStream
Send us a text Attribution is broken. Cookies are dying. Conversions get credited to the last device. And marketers are flying blind—making budget decisions based on incomplete (and often misleading) data. In this episode, Jordan sits down with Constantine Yurevich, CEO & Founder of SegmentStream, to unpack: Why conversion-based tracking no longer worksHow outdated attribution models (even MTA) are misleading marketersWhy traditional MMM and geo-holdouts aren't viable for most brandsThe m... -
Ep 630: How to Bring a Boring Product to Life on TikTok
Send us a text Let’s face it — most products are boring. And if that’s true for your brand… you might be sitting on a goldmine. Because right now, TikTok Shop isn’t favoring the flashiest brands. It’s favoring the relatable ones. In this episode, I break down how we’ve taken “meh” products — wrinkle spray, toothpaste organizers, even packing cubes — and turned them into 7-figure winners on TikTok. If your content isn’t working, it’s probably not your product’s fault. It’s your angles. It’s yo... -
E629 - Ep 629: How I'm Building a Brand from $0 to 51k on Amazon
Send us a text I’ve built seven brands. Some were massive wins. A few crashed and burned. But every single one taught me something that I’m now using to build my next big thing—and I’m bringing you along for the ride. In this episode, I’m walking you through the early days of a new supplement brand I’ve partnered on. From $26K in month one to projecting $51K this month on Amazon, we’re just getting started. And here's the thing... Most people only show you what worked after the fact. ... -
E628 - Ep 628: The Amazon “Halo Effect” – How TikTok & Meta Ads Fuel $100M+ Sales with Ken Freeman
Send us a text Amazon brands are playing the WRONG game. Most sellers think Amazon is all about PPC, rankings, and conversions… but the real winners are running TikTok and Meta ads to fuel their Amazon growth. This is called The Halo Effect—and if you're not using it, you're losing sales to competitors right now. In this episode, I sit down with Ken Freeman, founder of Full Circle Agency, who has managed over $200M in Amazon revenue for some of the biggest DTC brands, including Hexclad, Ridge... -
E627 - Ep 627: How to scale on YouTube in 2025 With THE YouTube ads expert! (everything you didn’t know)
Send us a text In this episode of Secrets to Scaling Your E-Commerce Brand, Jordan West sits down with returning guest Brett Curry, CEO of OMG Commerce, to dive deep into YouTube ads—one of the most underutilized yet powerful tools for e-commerce brands. If you've been questioning whether YouTube is worth your ad dollars, this episode will change your mind. What You’ll Learn in This Episode: Why YouTube is the TV of 2025 and how e-commerce brands can leverage itThe truth about incre... -
E626 - Ep 626: The 4-Part Formula for Scaling TikTok Shop Ads the Right Way
Send us a text Scaling TikTok Shop ads isn’t about increasing ad spend and hoping for results. It’s about strategy, execution, and timing. In this episode, I walk through the four phases of scaling TikTok Shop ads using a proven structure. This approach ensures that every ad dollar is working for you, not against you. By the end of this episode, you’ll understand: How to launch Product Shopping Ads (PSAs) to get immediate tractionThe role of Video Shopping Ads (VSAs) in driving visibili... -
E625 - The 4 BEST Ways to Sell on TikTok Shop (Most Brands Get This Wrong!)
Send us a text TikTok Shop is exploding with opportunities—but most brands are doing it all wrong. In this episode, I break down the four key ways to sell on TikTok Shop and how to maximize each one for growth. Whether you’re just getting started or looking to scale, these strategies will help you increase conversions, attract top affiliates, and dominate TikTok Shop. Key Takeaways: Organic content drives long-term sales – Brands should post multiple times a day with shoppable... -
Ep 624: 25% Tariffs on Canada and the US… What E-commerce Brands Need to Know
Send us a text The 25% U.S. import tariff is here—now what? If you sell products from Canada or Mexico into the U.S., your costs just skyrocketed overnight. But instead of panicking, let’s focus on solutions. In this episode, Jordan...
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Ep 623: TikTok Shop Is Printing Money in 2025 – Here’s How to Get Your Share
Send us a text TikTok Shop isn’t just another e-commerce trend—it’s a land grab, and brands that move fast will dominate. Just like early Facebook ads in 2015, Amazon FBA in 2012, and Instagram’s organic reach in its prime, TikTok...
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Ep 622: The Foolproof Strategy to Land Your First TikTok Shop Sale
Send us a text Making your first sale on TikTok Shop doesn’t have to be complicated! In this episode, Jordan West walks you through 10 actionable steps to land that first sale quickly. From picking the right product to leveraging...
