Secrets to Scaling Online
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Ep 636: The Exact AI Strategy We’re Using to Win on TikTok Shop with Bora Mutluoglu, Reacher
Send us a text You spent thousands on influencer marketing… and barely got a sale. The problem isn’t the creator. It’s your system. In this video, I break down why most brands fail with influencers—and how the top-performing brands are building performance-based creator funnels that actually move revenue. This is for you if: You’ve run influencer campaigns and saw little-to-no return You’re still paying flat fees with no tracking or affiliate backend You want to build a repeatab... -
Ep 635: The First 3 Seconds That Make or Break Your TikTok Shop Ads
Send us a text If your TikTok Shop ads aren’t converting, it’s probably not your product. It’s your first 3 seconds. Jordan West breaks down why most TikTok Shop ads fail before viewers even know what you're selling—and how to fix it with high-converting hooks that actually drive profitable traffic. From emotional triggers to pattern interrupts and performance-tested templates, this episode is your full blueprint for stopping the scroll, boosting engagement, and converting viewers into custom... -
Why TikTok Shop Is Bleeding Your Margins Dry (And How To Fix It Fast)
Send us a text You're scaling on TikTok Shop... GMV looks amazing... But somehow your profits are disappearing. In this episode, Jordan breaks down why TikTok Shop sellers are quietly bleeding cash—and how to plug the holes before it's too late. We walk through the real math behind a $100 order, the creator commission trap, fulfillment pitfalls, and platform fees that sneak up on even the most seasoned operators. This isn’t just about sales volume. It’s about contribution ma... -
Ep 633: Why "Boring" Products Are Winning on TikTok Shop (And Yours Can Too)
Send us a text You don’t need a sexy product. You need a story that hits emotion first. In this episode, Jordan West dives deep into why “boring” products like wrinkle spray, toothpaste organizers, and lint removers are crushing it on TikTok Shop—and how your product can too. Here’s the truth: if you’re struggling on TikTok, it’s probably not your product. It’s the way you're showing it. From 3 viral story formats to specific creator strategies, Jordan shares what’s working right now—a... -
Ep 632: How This Modest Fashion Brand Cracked $10M+ in a Tiny Market with Kareem Elgendy
Send us a text If I were starting a DTC fashion brand in 2025, this is not the path I’d take. But Kareem Elgendy did—and built Veiled into an 8-figure powerhouse. And here’s the wild part... They’ve scaled profitably with: – A tiny TAM – Zero TikTok dependency – 11x MER on Meta In this episode of Secrets to Scaling Your Ecommerce Brand, I sit down with Kareem, Head of Growth at Veiled, the world’s largest standalone modest fashion brand. We go deep on: Why focusing on warm audiences... -
How This Modest Fashion Brand Cracked $10M+ in a Tiny Market with Kareem Elgendy
Send us a text If I were starting a DTC fashion brand in 2025, this is not the path I’d take. But Kareem Elgendy did—and built Veiled into an 8-figure powerhouse. And here’s the wild part... They’ve scaled profitably with: – A tiny TAM – Zero TikTok dependency – 11x MER on Meta In this episode of Secrets to Scaling Your Ecommerce Brand, I sit down with Kareem, Head of Growth at Veiled, the world’s largest standalone modest fashion brand. We go deep on: Why focusing on warm audiences... -
Ep 631: Why Attribution Is Broken—And What Comes Next with Constantine Yurevich of SegmentStream
Send us a text Attribution is broken. Cookies are dying. Conversions get credited to the last device. And marketers are flying blind—making budget decisions based on incomplete (and often misleading) data. In this episode, Jordan sits down with Constantine Yurevich, CEO & Founder of SegmentStream, to unpack: Why conversion-based tracking no longer worksHow outdated attribution models (even MTA) are misleading marketersWhy traditional MMM and geo-holdouts aren't viable for most brandsThe m... -
Ep 630: How to Bring a Boring Product to Life on TikTok
Send us a text Let’s face it — most products are boring. And if that’s true for your brand… you might be sitting on a goldmine. Because right now, TikTok Shop isn’t favoring the flashiest brands. It’s favoring the relatable ones. In this episode, I break down how we’ve taken “meh” products — wrinkle spray, toothpaste organizers, even packing cubes — and turned them into 7-figure winners on TikTok. If your content isn’t working, it’s probably not your product’s fault. It’s your angles. It’s yo... -
E629 - Ep 629: How I'm Building a Brand from $0 to 51k on Amazon
Send us a text I’ve built seven brands. Some were massive wins. A few crashed and burned. But every single one taught me something that I’m now using to build my next big thing—and I’m bringing you along for the ride. In this episode, I’m walking you through the early days of a new supplement brand I’ve partnered on. From $26K in month one to projecting $51K this month on Amazon, we’re just getting started. And here's the thing... Most people only show you what worked after the fact. ... -
E628 - Ep 628: The Amazon “Halo Effect” – How TikTok & Meta Ads Fuel $100M+ Sales with Ken Freeman
Send us a text Amazon brands are playing the WRONG game. Most sellers think Amazon is all about PPC, rankings, and conversions… but the real winners are running TikTok and Meta ads to fuel their Amazon growth. This is called The Halo Effect—and if you're not using it, you're losing sales to competitors right now. In this episode, I sit down with Ken Freeman, founder of Full Circle Agency, who has managed over $200M in Amazon revenue for some of the biggest DTC brands, including Hexclad, Ridge... -
E627 - Ep 627: How to scale on YouTube in 2025 With THE YouTube ads expert! (everything you didn’t know)
Send us a text In this episode of Secrets to Scaling Your E-Commerce Brand, Jordan West sits down with returning guest Brett Curry, CEO of OMG Commerce, to dive deep into YouTube ads—one of the most underutilized yet powerful tools for e-commerce brands. If you've been questioning whether YouTube is worth your ad dollars, this episode will change your mind. What You’ll Learn in This Episode: Why YouTube is the TV of 2025 and how e-commerce brands can leverage itThe truth about incre... -
E626 - Ep 626: The 4-Part Formula for Scaling TikTok Shop Ads the Right Way
Send us a text Scaling TikTok Shop ads isn’t about increasing ad spend and hoping for results. It’s about strategy, execution, and timing. In this episode, I walk through the four phases of scaling TikTok Shop ads using a proven structure. This approach ensures that every ad dollar is working for you, not against you. By the end of this episode, you’ll understand: How to launch Product Shopping Ads (PSAs) to get immediate tractionThe role of Video Shopping Ads (VSAs) in driving visibili...
