Secrets to Scaling Online
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Ep 621: Email Marketing Ain’t Dead—But You Might Be Doing It Wrong (With Rytis Lauris)
Send us a text Buckle up because today’s episode is packed with gold. I’ve got Rytis Lauris, CEO and co-founder of OmniSend, on the pod, and let me tell you—this guy has been in the e-commerce automation game for over...
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How This CMO Took a Leather Brand from $3.5M to 9 Figures (Without Overcomplicating Marketing) with MacCoy Merkley
Send us a text Ever wonder what it takes to scale a brand from $3.5M to nine figures? In this episode, I sit down with MacCoy Merkley, CMO of Portland Leather Goods, to break down exactly how they did it—without...
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Ep 619: How One of the LAST Sock Factories in America is Winning this 2025 with Nate Banks
Send us a text Meet Nate Banks—a third-generation sock manufacturer who’s keeping American-made socks alive while playing the DTC game like a pro. Back in the day, there were over 130 sock factories in the U.S. Now? Just two remain....
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Ep 618: TikTok Shop Profit Secrets-- Mastering Commission Structures for Growth with Jordan West
Send us a text If you’re running a TikTok Shop or working with affiliates, understanding commission structures is critical for maximizing profits. Many brands make costly mistakes when setting commission rates, leading to lost revenue despite high sales. In this...
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Ep 617: Cracking the Code on Ad Performance with Phoenix Ha, AdBeacon
Send us a text The world of e-commerce advertising is evolving. Phoenix introduces us to the potential of understanding pre-purchase behaviors, enriching unidentified traffic, and why post-iOS 14.5 represents a chance for clean marketing innovation. In this episode, Jordan West...
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Ep 616: 7 E-Commerce Brands, Millions in Revenue—Here’s What I Learned with Jordan West
Send us a text Discover the importance of focusing on strategies and products that work, rather than chasing every new opportunity. Jordan shares a compelling story about finding gold and resisting the urge to dig elsewhere. In this episode, Jordan...
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Ep 615: 3 TikTok Shop Mistakes Holding Your Brand Back (and How to Avoid Them) with Jordan West
Send us a text TikTok shop demands a unique strategy combining creators, viral content, and paid ads. Start by partnering with creators as your sales team, not influencers, and build strong relationships. Avoid mass outreach; focus on meaningful connections with...
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Ep 614: TikTok Shop For DTC with Jordan West
Send us a text The power of creator partnerships is undeniable. Identify top TikTok creators, develop co-branded pages, and ensure seamless transitions to boost conversions on your eCommerce platforms. Audit your TikTok efforts, identify top creators, and amplify with paid...
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Ep 613: Applovin - Is it Worth The Hype? with Jordan West
Send us a text AppLovin is redefining ad space with unskippable, sound-on video ads in mobile games. Experience captivating, immersive environments. Currently in the US, it's ideal for high-spending ecom brands ready to elevate their game. In this episode, Jordan...
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Ep 612: E-commerce Brands - Do This To Succeed In 2025 with Jordan West
Send us a text In 2025, building your own dedicated community is more crucial than ever. It helps you stay resilient against algorithm fatigue and rising ad costs. Whether it's Facebook Groups, Discord, or Mighty Networks, your community's home should...
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Ep 611: What Happens If TikTok Goes Away? with Jordan West
Send us a text TikTok's integration into pop culture and its unparalleled reach have made it a powerhouse for organic growth and viral success. However, its potential disappearance could trigger significant shifts in audience attention and advertising strategies, with brands...
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Ep 610: Facebook Ads Armegedon - What is Happening on Meta in 2025? with Jordan West
Send us a text A massive shift that's about to shake up the ecommerce world—Meta’s new restrictions targeting brands in sensitive sectors like health, wellness, and finance. These changes impact how data is collected and used, and they could drastically...