· By Jordan West
E627 - Ep 627: How to scale on YouTube in 2025 With THE YouTube ads expert! (everything you didn’t know)
In this episode of Secrets to Scaling Your E-Commerce Brand, Jordan West sits down with returning guest Brett Curry, CEO of OMG Commerce, to dive deep into YouTube ads—one of the most underutilized yet powerful tools for e-commerce brands.
If you've been questioning whether YouTube is worth your ad dollars, this episode will change your mind.
What You’ll Learn in This Episode:
- Why YouTube is the TV of 2025 and how e-commerce brands can leverage it
- The truth about incrementality and why last-click attribution is misleading
- The common misconceptions brands have about YouTube ads
- Real-life case studies of brands scaling profitably on YouTube
- A step-by-step breakdown of how to test, optimize, and scale YouTube campaigns
Who is Brett Curry?
Brett Curry is the CEO & Co-Founder of OMG Commerce, a performance marketing agency specializing in YouTube, Google, Amazon, and retention marketing for high-growth DTC brands and omnichannel retailers.
With over a decade of experience helping brands scale profitably, Brett is one of the leading voices in YouTube ads and advanced marketing strategies.
He’s worked directly with Google, been featured in Google case studies, and has helped countless brands unlock profitable growth through data-driven ad strategies.
As a passionate marketer and business leader, Brett believes in blending brand-building with performance marketing—and in this episode, he shares everything you need to know to make YouTube ads work for your brand.
Connect with Brett:
🔗 Website: omgcommerce.com
🔗 LinkedIn: https://www.linkedin.com/in/thebrettcurry/
🔗 Twitter/X: @BrettCurry
Key Takeaways:
- YouTube works differently than Meta – it's not about direct response, but long-term brand impact.
- Last-click attribution is broken – incremental lift is where the real value lies.
- YouTube + Meta = The Perfect Pair – Why combining these two platforms gives you the best shot at scalable, profitable growth.
- The $30K Case Study – A real-world example of why turning off YouTube can kill an entire business.
- Creative & Targeting Tips – What actually works on YouTube and how to avoid the biggest pitfalls.
Growth Plan: www.upgrowthcommerce.com/grow
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