🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inbox

https://upgrowthcommercenewsletter.beehiiv.com/subscribeMost big consumer brands are about to make the same mistake with social commerce that they made with Amazon, DTC, and performance marketing: treating it like another channel.Social commerce is bigger than TikTok Shop.

It is a complete shift in how demand is created, tested, trusted, converted, and measured.In this episode, Jordan West explains the Social Commerce Singularity: the moment external creators, customers, affiliates, and agent networks can create and convert demand faster than an internal brand organization can plan for it.

For CMOs, ecommerce leaders, brand presidents, and enterprise marketers, the real question is not, “Should we test TikTok Shop?” It is, “Can our organization learn and move at the speed of social commerce?”

Jordan breaks down six critical mindset shifts:

• Stop thinking about channels and start building a new operating mode

l• Treat creators as a distributed sales and market intelligence network• Understand why polish is not the same as trust

• Make inventory and merchandising part of your growth strategy

• Measure the revenue halo beyond TikTok Shop

• Build a cross-functional social commerce nerve center

You will also learn why Social Commerce Club works to generate 1,000 creator videos as quickly as possible, how creator volume produces actionable market intelligence, and why smaller creator-native brands are taking market share from slower organizations.

The brands that win will be the ones that can turn creator content, paid media, inventory, customer insight, and commerce into one connected system.

Need help building your social commerce strategy?

Visit https://socialcommerceclub.com and connect with our team.

CHAPTERS

00:00 Why big brands risk losing social commerce

00:37 Social commerce is bigger than TikTok Shop

01:18 The wrong questions enterprise brands are asking

02:21 Defining the Social Commerce Singularity

04:43 Shift 1: Build an operating model, not another channel

05:44 Shift 2: Creators are a distributed sales network

07:06 Why the first 1,000 creator videos matter

09:29 Shift 3: Polish is not the same as trust

10:24 Shift 4: Inventory and merchandising drive growth

11:49 Shift 5: Measure the revenue halo14:05 Shift 6: Build a social commerce nerve center

15:12 The uncomfortable truth for big brands

16:23 How Social Commerce Club can help

Subscribe for more insights on TikTok Shop, creator commerce, ecommerce growth, affiliate marketing, GMV Max, and the future of social commerce.

#SocialCommerce #TikTokShop #Ecommerce=============================== About This Channel*Who am I, and why should you listen to me?*As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.

🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Join my newsletter here: https://upgrowthcommercenewsletter.beehiiv.com/subscribePodean has officially acquired Social Commerce Club, bringing together global marketplace expertise with one of the leading TikTok Shop and social commerce teams.

In this episode, Jordan West sits down with Podean CEO Travis Johnson to discuss why the acquisition happened, what made Social Commerce Club strategically important, and what this partnership means for brands, creators, and the future of global commerce.

Together, Podean and Social Commerce Club now offer brands a connected approach to TikTok Shop, creator commerce, Amazon, Walmart, Meta, retail media, marketplaces, data analytics, and international expansion.

In this conversation, Jordan and Travis cover:

• Why Podean acquired Social Commerce Club

• The global shift toward TikTok Shop and social commerce

• What the acquisition means for enterprise brands

• Why TikTok Shop creates sales across Amazon, DTC, retail, and other channels

• How creator content can improve performance beyond TikTok

• Why brands need one accountable social commerce owner

• The nine roles required to operate a successful TikTok Shop

• How creators can monetize content across multiple marketplaces

• The role of AI in creator discovery, analytics, and ecommerce

• Why Brazil is becoming a major social commerce growth market

• How brands can expand internationally faster

• Why social commerce requires more than one internal employee or agency service

• The future of unified commerce and marketplace marketing

This is more than an acquisition. It is a global bet on creator-led commerce and the future of how consumers discover, trust, and purchase products.

CHAPTERS

00:00 Podean acquires Social Commerce Club

02:37 The evolution of marketplace marketing

06:10 Why Podean chose Social Commerce Club

08:40 What the acquisition means for brands

11:28 Measuring the TikTok Shop halo effect

12:50 Why brands struggle to structure social commerce

15:52 Human connection in the age of AI

17:45 The power of omnichannel creator content

20:00 International expansion and Brazil’s growth

22:25 How AI will support social commerce

23:38 Three priorities for brands

25:28 Building stronger creator relationships

28:26 The global vision for the partnership

30:46 Acquisition red flags and lessons

35:13 The nine roles behind a successful TikTok Shop

38:03 Social Commerce Club’s biggest achievements

40:44 Why speed matters for brands

Subscribe for more conversations about TikTok Shop strategy, social commerce, creator marketing, ecommerce growth, Amazon, retail media, GMV Max, and the future of global marketplaces.

#SocialCommerce #TikTokShop #Ecommerce

🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv

🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact

📩 Learn the latest on TikTok Shop straight to your inbox

Join my newsletter here: https://upgrowthcommercenewsletter.beehiiv.com/subscribe

In this episode of the Social Commerce Club podcast, Jordan West, Parker Kump, Brywinn Travers, and Ryan Lancaster break down the biggest shifts happening right now in TikTok Shop, DTC, creator marketing, and social commerce.The team starts with ELF Beauty launching ELF Hair on TikTok Shop before Target ecomm and retail stores, and why this move proves TikTok Shop is becoming more than a sales channel. It is becoming a product launch engine, a creator research lab, and a demand creation platform for enterprise brands.They also unpack how TikTok Shop is becoming an international expansion engine for brands, why creator communities matter more than distributor relationships alone, and how brands can use creators to understand new markets faster.

Then the conversation moves into the next wave of social commerce.Creator traffic is becoming multi-destination.

TikTok Shop content is not just driving TikTok Shop sales anymore. It is influencing Amazon, DTC, retail, Meta, YouTube, and every surface where customers discover and validate products.

This episode is especially valuable for CMOs, VP of ecommerce, founders, and digital marketers trying to understand how TikTok Shop fits into the full commerce ecosystem.

Topics covered:

• Why ELF Beauty launched ELF Hair on TikTok Shop first

• How TikTok Shop is changing product launches

• Why creator content creates demand beyond TikTok Shop

• The Halo Effect across Amazon, DTC, retail, and paid media

• Why creators are salespeople, not influencers

• How brands should reward creators across multiple channels

• TikTok Shop as an international expansion engine

• Why Meta may become more of a demand capture channel

• Why YouTube still matters for trust and long-form influence

• What CMOs should do this week to understand TikTok ShopIf you are trying to build a TikTok Shop strategy, creator program, social commerce engine, or unified commerce system, this episode is a must-watch.

Subscribe for more conversations on TikTok Shop, creator commerce, DTC growth, social commerce strategy, GMV Max, creator affiliates, and the future of ecommerce.

Learn more about Social Commerce Club:https://socialcommerceclub.comTikTokShop

#SocialCommerce #CreatorMarketing #DTC #Ecommerce #TikTokShopStrategy #AffiliateMarketing #CMO #DigitalMarketing #CreatorCommerce

===============================

About This Channel

*Who am I, and why should you listen to me?*

As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.

Connect With Jordan:

🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/

🐦 - Twitter: https://twitter.com/jordantwestecom

Subscribe for More:

Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.

🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.beehiiv.com/subscribeIn this episode of the Social Commerce Club podcast, Jordan West, Parker Kump, Brywinn Travers, and Ryan Lancaster break down the biggest shifts happening right now in TikTok Shop, DTC, creator marketing, and social commerce.The team starts with ELF Beauty launching ELF Hair on TikTok Shop before Target ecomm and retail stores, and why this move proves TikTok Shop is becoming more than a sales channel. It is becoming a product launch engine, a creator research lab, and a demand creation platform for enterprise brands.They also unpack how TikTok Shop is becoming an international expansion engine for brands, why creator communities matter more than distributor relationships alone, and how brands can use creators to understand new markets faster.Then the conversation moves into the next wave of social commerce.Creator traffic is becoming multi-destination.TikTok Shop content is not just driving TikTok Shop sales anymore. It is influencing Amazon, DTC, retail, Meta, YouTube, and every surface where customers discover and validate products.This episode is especially valuable for CMOs, VP of ecommerce, founders, and digital marketers trying to understand how TikTok Shop fits into the full commerce ecosystem.Topics covered:• Why ELF Beauty launched ELF Hair on TikTok Shop first• How TikTok Shop is changing product launches• Why creator content creates demand beyond TikTok Shop• The Halo Effect across Amazon, DTC, retail, and paid media• Why creators are salespeople, not influencers• How brands should reward creators across multiple channels• TikTok Shop as an international expansion engine• Why Meta may become more of a demand capture channel• Why YouTube still matters for trust and long-form influence• What CMOs should do this week to understand TikTok ShopIf you are trying to build a TikTok Shop strategy, creator program, social commerce engine, or unified commerce system, this episode is a must-watch.Subscribe for more conversations on TikTok Shop, creator commerce, DTC growth, social commerce strategy, GMV Max, creator affiliates, and the future of ecommerce.Learn more about Social Commerce Club:https://socialcommerceclub.comTikTokShop #SocialCommerce #CreatorMarketing #DTC #Ecommerce #TikTokShopStrategy #AffiliateMarketing #CMO #DigitalMarketing #CreatorCommerce=============================== About This Channel*Who am I, and why should you listen to me?*As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.

MASTERMIND https://socialcommerceclub.com/pages/tiktok-shop-os-mastermindSAY HI https://socialcommerceclub.com/STAY INFORMEDhttps://jordanwestnewsletter.beehiiv.com/

In this TikTok Shop operator AMA, ‪@jordanwest-ecom‬ answers real questions from brands, sellers, and agency owners on how to launch TikTok Shop when you have no data, test hooks and scripts, manage affiliate creator expectations, incentivize creators during a Blitz, and turn first-time affiliate posts into repeat seller relationships. He breaks down why TikTok Shop is a performance content channel, not an influencer aesthetic channel, and explains how brands should think about creator testing, product demos, buying triggers, bundles, pricing, whitelisting, Meta ads, AI creators, and fast feedback loops.Jordan also shares Social Commerce Club’s approach to the thousand-video rule, creator guardrails, FastMoss and Kalodata research, WhatsApp creator communities, structured testing matrices, commission bumps, GMV bonuses, creator contests, and Blitz campaign execution. This episode is a practical guide for brands trying to launch, scale, or improve TikTok Shop by building a real creator operating system instead of relying on one-off affiliate posts.If you are a brand looking for TikTok Shop support, visit Social Commerce Club. Smaller brands can also apply for the Social Commerce Club Mastermind to get help building and scaling their TikTok Shop strategy.

🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/...📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://jordanwestnewsletter.beehiiv....If GMV Max feels like a black box, this video breaks down how TikTok Shop’s GMV Max system actually works for brands. Jordan West explains why high-ROI creatives do not always scale, why old creator videos can keep getting delivery, how campaign-level ROI targets affect spend, and what brands need to understand to scale GMV Max profitably.In this full GMV Max breakdown, Jordan covers how TikTok Shop optimizes for blended campaign performance, order volume, conversion confidence, creative signal, product performance, and target ROI. If you are running TikTok Shop ads, creator content, affiliate campaigns, live selling, or GMV Max campaigns, this guide will help you understand what the system is really looking for.Chapters:00:00 Intro to GMV Max for TikTok Shop brands02:15 What GMV Max is actually trying to do04:14 Why GMV Max optimizes for blended ROI06:35 Why old creative can keep getting delivery10:00 Why high ROI creatives do not always scale12:05 How GMV Max makes delivery decisions13:32 How ROI targets affect GMV Max scale15:48 Why budget matters for GMV Max learning18:07 What GMV Max is actually looking at19:30 How to interpret high ROI creative21:55 Recommendation vs validation22:40 Why new creatives are applicants for spend24:40 How scaling spend unlocks creative diversity25:55 What brands should do next27:20 The GMV Max mindset shift29:29 Final takeaway and next steps=============================== About This ChannelWho am I, and why should you listen to me?As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn:   / jordan-west-marketer  🐦 - Twitter:   / jordantwestecom  =============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.

Most brands are approaching TikTok Shop the wrong way.

They treat it like another social channel.
Or another influencer program.
Or another paid media tactic.
But TikTok Shop is different.

It is a discovery engine, a creator revenue channel, a marketplace, and a content machine all working together.

In this workshop, Jordan West and Brywinn Travers break down what actually helps brands move from zero to meaningful TikTok Shop revenue as fast as possible.

They cover how to choose the right hero SKU, why visual demo value matters, how creator economics impact performance, why inventory depth can make or break your launch, and how TikTok Shop content should connect back into your broader paid media and DTC strategy.

They also talk about one of the biggest mistakes brands make after launch:

Getting a flood of creator content, but having no system for usage rights, whitelisting, approvals, landing pages, or paid amplification.

Topics covered:
How to choose a TikTok Shop hero product
Why creator content ability matters more than price point
What makes a product work on camera
Why inventory depth matters before a blitz
How reviews and shop health affect performance
Why TikTok Shop should not live in a silo
How creator content can fuel Meta, DTC, and Amazon
Why usage rights and whitelisting need to be planned early
How to use comments, reviews, and creator feedback as market intelligence
Why brands need real creators, not AI-generated humans

The big takeaway:
TikTok Shop is not just about going viral.

It is about building the right operating system around creators, products, content, paid media, inventory, and conversion.
If your brand is serious about TikTok Shop, this is the foundation you need before trying to scale.

MASTERMIND

https://socialcommerceclub.com/pages/tiktok-shop-os-mastermind

SCC

https://socialcommerceclub.com/pages/contact

🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/...📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://jordanwest.beehiiv.com/subscribeMost big consumer brands are going to make the same mistake with social commerce that they made with Amazon, DTC, and performance marketing.They are going to treat it like another channel.Another team.Another budget line.Another agency brief.But social commerce is not just TikTok Shop.It is a complete shift in how demand is created, tested, trusted, converted, and measured.In this episode, Jordan West breaks down what he calls the social commerce singularity and why enterprise brands need to rethink their operating model before smaller creator-native brands move faster, learn faster, and take market share.You’ll learn why TikTok Shop can not sit inside one experimental team, why creators are a distributed sales and insight network, why polish is not the same as trust, and why inventory, merchandising, paid media, content, retail, customer service, and data all need to move together.If you are a CMO, VP of ecommerce, brand president, marketer, founder, or operator trying to understand where social commerce is going, this is the mindset shift you need.Watch this if your team is asking:Should we be on TikTok Shop?How should we think about creators?Is this an affiliate channel or something bigger?How do we measure the halo effect?Who should own social commerce internally?What operating model do big brands need now?Chapters00:00 Why big brands are at risk in social commerce02:21 What the social commerce singularity means04:43 Stop thinking channel and start thinking operating model07:06 Why creators are a sales and insight network09:29 Why polish is not the same as trust11:49 Inventory and merchandising are now growth strategy14:05 Building a social commerce nerve center16:23 How Social Commerce Club helps brands winLearn more about Social Commerce Clubhttps://socialcommerceclub.comTikTokShop #SocialCommerce #Ecommerce #CreatorCommerce #DTC #RetailMedia

In this episode of The Unofficial TikTok Shop Podcast, Jordan West sits down with Andy Allaway, CEO of Empire Flippers, to break down what buyers are really looking for when they evaluate ecommerce businesses.

They get into clean financials, SDE multiples, channel diversification, founder dependence, TikTok Shop, Amazon, retail contracts, organic social, paid media, and the biggest landmines founders need to fix before going to market.
Jordan also shares lessons from building, buying, selling, and losing ecommerce brands, including why founders should start preparing for an exit 12 to 24 months before they actually want to sell.

If you run a DTC, Amazon, Shopify, or TikTok Shop brand and want to understand what makes your business more valuable to a buyer, this episode is a must-watch.

In this episode:
• What ecommerce multiples look like in 2026
• Why clean financials matter so much
• How buyers evaluate founder-led brands
• What makes a brand SBA-financeable
• Why TikTok Shop may become a core exit channel
• The scorecard Andy uses to judge sellability
• How to prepare 12 to 24 months before selling

Guest:
Andy Allaway, CEO of Empire Flippers
https://empireflippers.com

Host:
Jordan West, Founder of Social Commerce Club
https://jordanwest.ca

Subscribe for more conversations on TikTok Shop, DTC growth, ecommerce strategy, and the future of social commerce.

Most brands think GMV Max is just another ad campaign. It is not. GMV Max rewards better inputs.Better creator partnersBetter content systemsBetter shop operationsBetter product pagesBetter internal alignment between TikTok Shop, paid media, creative, and DTC.In this workshop, Jordan West and Brywinn Travers break down what actually happens once a brand starts scaling on TikTok Shop and why so many brands plateau around the $50K/month GMV mark.They cover why creator relationships matter more than micromanaging campaigns, how to improve signal quality, why more videos per creator matters, when to invest in your top creators, and why GMV Max should be managed like a business system instead of a traditional media buying channel.You’ll learn:• Why GMV Max rewards signal quality over manual control• Why the best creators need coaching, not just samples• How many videos per creator brands should be aiming for• Why hero SKUs matter before scaling into more products• How to think about creator testing instead of audience testing• Why boosting individual creatives usually does not beat the algorithm• How to use creator content across TikTok Shop, Meta, Amazon, DTC, YouTube, and CTV• Why retainers are risky before a creator has proven they can sell• What brands need to review weekly to keep GMV Max healthyIf you are running TikTok Shop, scaling GMV Max, or trying to figure out why your creator content is not turning into revenue, this session will help you understand what the real levers are.Social Commerce Club works with brands to build TikTok Shop into a real growth channel through creators, content, ads, operations, and measurement.Book a call with Social Commerce Club:https://socialcommerceclub.com/pages/contact

🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://jordanwestnewsletter.beehiiv.com/OLIPOP should be printing money on TikTok Shop. Not because it is trendy but it has the exact kind of product TikTok Shop creators are built to sell.Colorful cans!! Who doesn't love them?! Thisproduct that naturally fits into everyday creator content. But OLIPOP does not need more awareness, they need a TikTok Shop creator machine.In this video, I break down the exact playbook I would use if I ran OLIPOP’s TikTok Shop.Here’s what I cover:1. Why I would make the variety pack the hero SKU2. Why I would activate wellness creators, not just food creators3. Why education should come before taste4. How I would turn flavour drops into Blitz moments5. When I would finally turn on GMV Max and Spark AdsThe big lesson is this:TikTok Shop does not scale because your brand is popular.It scales because you build enough creator content for the algorithm to understand who is buying.If you work at OLIPOP or know someone who does, send them this video.If you are part of a beverage brand, CPG brand, wellness brand, or better-for-you product, watch this again.You can copy this exact playbook.Or you can hire Social Commerce Club to help you build it.Subscribe for more TikTok Shop breakdowns, ecommerce strategy, and creator commerce insights.=============================== About This Channel*Who am I, and why should you listen to me?*As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.

TikTok Shop is not a channel you can just “turn on.”In this workshop, Jordan West and Brywinn Travers break down what brands need in place before TikTok Shop can scale, especially if you are trying to move from cold start to real GMV.They cover the hardest part of TikTok Shop growth, why the first $10K is such a grind, what TikTok considers “cold start,” and why getting to around $60K/month in GMV can unlock more support and resources.The big theme:Early GMV is not just revenue.It is feedback.Feedback on your product, your offer, your content, your creator program, your product listing, and your operations.In this session, you will learn:• Why TikTok Shop cold start is harder than most brands expect• How to choose the right 1 to 2 hero products for launch• What makes a TikTok Shop listing conversion-ready• Why copying Amazon listings onto TikTok Shop is a mistake• Why reviews, trust signals, and clean product pages matter so much• Why you need a Shop Performance Score before scaling• Why friends and family purchases are risky• How creator outreach should be judged by signal, not follower count• Why samples are the fuel for your creator engine• How to think about open collabs vs target collabs• Why GMV Max is not an ads problem• What inputs actually determine whether GMV Max can scale• Why TikTok Shop creates a halo effect across DTC, Meta, Google, and other channels• Why brands need to build TikTok Shop like infrastructure, not a side experimentChapters:00:00 Welcome and workshop overview01:02 From $0 to $10K on TikTok Shop01:37 Why cold start is harder than people think03:33 TikTok Shop launch principles05:26 Choosing your hero products07:13 Making your shop conversion-ready08:41 Why product titles need a human touch10:16 Why Amazon listings do not translate directly to TikTok Shop12:39 Shop Performance Score explained13:17 Why not to use friends and family orders14:14 Using approved levers to get verified orders15:22 Why Shop Performance Score matters16:30 Creator outreach and signal18:42 Finding creators who already love your product21:54 Samples and commission strategy23:47 Commission structures by category27:07 Activating your first affiliates28:03 Building deeper creator relationships30:56 GMV Max basics31:39 Why GMV Max is not an ads problem34:22 GMV Max as a magnifying glass37:17 How long top-performing TikTok Shop videos can last38:08 Why the campaign is no longer separate from the shop39:19 Why brands need to create their own content41:37 How to think about ROI and halo effect43:48 Measuring TikTok Shop’s impact beyond platform ROAS47:57 Why fundamentals still decide scale50:17 The 5 big GMV Max inputs51:00 Live Q&A54:22 Why founder-led creator onboarding can workWant help building your TikTok Shop operating system?Book a call with Social Commerce Club:https://socialcommerceclub.com/pages/contactApply for the Social Commerce Club Mastermind:https://socialcommerceclub.com/pages/tiktok-shop-os-mastermindSubscribe for more TikTok Shop strategy, creator commerce breakdowns, GMV Max workshops, and social commerce growth playbooks.