· By Jordan West
Ep 68 - Part 1: Small Tweaks to Double Your Return on Ad Spend - The Marketing Funnel
In this episode, Jordan and Sean talk about part 1 of a six-part series on 6 small tweaks to double your return on ad spend (ROAS).
They talk all about marketing funnel and why you should use different messaging and creatives for each funnel.
What is a marketing funnel? It's the way that you get people into your ecosystem. It's how your customer interacts with you at different stages.
5 levels of a marketing funnel:
Level 1 - people who never heard about you
Level 2 - people who have engaged with your brand
Level 3 - people who have gone to a product page but have not added to cart
Level 4 - people who have added to cart
Level 5 - people who have purchased a product from your page
Marketing funnel checklist:
- Does your funnel include interest-based targeting?
- Does your funnel include relevant ads?
- Does your funnel include relevant offers?
- Does your funnel include a sales page?
- Does your funnel include a retargeting campaign for page visitors?
- Does your funnel include a retargeting campaign for abandoned carts?
- Does your funnel include a retargeting campaign for to cross-sell to purchasers
Marketing Calculator:
https://mindfulmarketing.co/marketing-calculator
Register for a webinar here: https://mindfulmarketing.co/free-webinar
Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
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In this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income.
Learn more here: Revenued