We Analyzed 3,500 Amazon Brands. Here’s What the Winners Do Differently

Amazon brands have more data than ever, but having a dashboard isn't the same as knowing whether you're actually outperforming your competitors.

The Marketplace Index 2026, created by Podian in partnership with Jungle Scout, analyzes more than 3,500 leading brands and 2 million marketplace data points across six global Amazon markets to uncover what great marketplace execution really looks like.

In this episode, Jordan West breaks down the report's biggest findings, including why AI readiness is emerging as a competitive advantage, why category search visibility remains a major opportunity, and what successful brands are doing to maintain their leadership.

**You'll learn:**

- The five pillars driving Amazon marketplace performance

- Why AI-ready product content matters for future product discovery

- How top brands maintain their advantage through continuous optimization

- Why branded search alone isn't enough to drive marketplace growth

- Where Amazon brands are falling behind on media and discoverability

- How to benchmark your performance against category competitors

- What operators should prioritize to improve global marketplace execution

The takeaway: Winning on Amazon requires more than keywords, advertising, or polished product pages. It requires a connected strategy across availability, content, visibility, customer trust, and AI-driven discovery.

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