About

Who We Are

I’m Jordan West (The founder and CEO of Social Commerce Club), and I’ve been an eCommerce entrepreneur for the past decade. Over the years, I’ve owned and founded multiple brands, navigating the ever-evolving landscape of online advertising—from Google Search and FBA to the rise of Facebook Ads. In the fall of 2023, when I saw TikTok Shop emerge and witnessed the true birth of social commerce in North America, I realized that the way consumers shop was about to change forever.

To meet this moment, I assembled a team of experts with a bias for action and a relentless drive to improve by 10% every single day.

At the heart of everything we do is a belief that community isn’t just a buzzword—it’s the foundation of growth. When we built Little & Lively, our baby brand, we cultivated a community of tens of thousands of raving fans. Now, we’re bringing that same community-first mindset to Social Commerce Club, creating a network of high-GMV creators and top TikTok Shop influencers to redefine what’s possible in social commerce.

Our mission is clear: we’re building the #1 social commerce agency and creator community in eCommerce.

So, who are we?

• We’re entrepreneurs.
• We have a bias for action.
• We take extreme ownership.
• We have a relentless passion for growth.
• We always believe it can be 10% better.

We are Social Commerce Club—and we’re transforming eCommerce one TikTok Shop at a time.