· By Jordan West
Ep 118: Premium Pet Products and Getting to Launch with Zell Crampton of Diggs
In today’s episode, we hear how Zell Crampton saw a growing pet ownership trend in the USA and turned his insight into a smash hit ecomm brand called Diggs. The consumer pet market is valued at 90 billion dollars annually and there was an opportunity to bring a premium product to market for discerning pet owners. Zell shares the two year process of product development, marketing and getting a capital intensive brand off the ground.
KEY TAKEAWAYS FROM THIS EPISODE
- To sell a luxury product, leverage irrational purchase behavior.
- Start with a great product, then use great marketing and creative to share the story of your brand.
- If you want to scale, target a big market!
- Resilience is critical for success.
TODAY’S GUEST
Zell Crampton is CEO and co-founder of Diggs. As an engineer and supply chain expert, he had the right set of skills to tackle the ambitious goal of bringing a beautifully designed, premium quality dog crate to market.
Visit Diggs at https://www.diggs.pet
Connect with Zell Crampton on LinkedIn
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In this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income.
Learn more here: Revenued