Channels Used

Introduction

This entertainment brand sought a comprehensive digital marketing approach to scale its paid ads while improving performance across Meta, Google, and TikTok platforms. This case study highlights how full strategy guidance, creative design, email campaigns, and ad management drove a 341% increase in ad spend and exceptional returns.

The Challenge

The client faced inconsistent results with paid advertising and struggled to scale campaigns to hit revenue targets across multiple geographic regions.

Key Findings

  • 1

    Scaling Challenges Across Platforms

    The brand found it difficult to allocate budgets effectively across platforms to achieve consistent results.

  • 2

    Creative Underperformance

    Creative assets were underperforming, limiting the potential of ad campaigns to reach diverse audience groups.

  • 3

    Regional Targeting Issues

    Revenue goals were not being met due to a lack of tailored strategies for different geographic areas.

The Solution

SCC adopted a full-funnel approach, taking a holistic view of the client's business and implementing a strategy centered on continuous creative testing. By leveraging tailored ad formats for each interest group and geographic area, the campaigns delivered targeted messaging to the right audience. The solution also emphasized maintaining KPIs while scaling ad spend effectively.

The Outcome

  • 341% Increase in Total Ad Spend

    The brand scaled ad spend to £162.14k, driving significant growth across all platforms.

    1

  • 3,099 Total Purchases

    The campaigns delivered a strong return, achieving thousands of conversions.

    2

  • $52 CPA Achieved

    Through optimization, the cost per acquisition decreased significantly while maintaining high performance.

    3

Summary

This entertainment brand achieved exceptional growth through a data-driven, full-funnel advertising strategy. SCC's approach to continuous creative testing and tailored geographic targeting unlocked scalable opportunities, transforming their paid media results. By aligning creative assets and targeting with revenue goals, the brand built a solid foundation for sustained success across Meta, Google, and TikTok.

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