Channels Used

Introduction

This case study showcases how a specialized skincare brand overcame scaling barriers in a competitive niche market. By leveraging the power of Meta ads and SCC's innovative OMC framework, the brand achieved outstanding reductions in CPA and saw transformative growth in just two months.

The Challenge

The skincare brand, known for its problem-specific products, faced difficulties in scaling due to high CPA targets, which hindered profitability and growth.

Key Findings

  • 1

    High CPAs

    The brand’s CPA stood at $81.24, making it unviable to scale campaigns.

  • 2

    Inefficient ROAS

    With a .80 ROAS, campaigns were underperforming and lacked the foundation for sustainable growth.

  • 3

    Targeting Limitations

    The niche audience required tailored messaging that was not being effectively utilized in previous efforts.

The Solution

SCC deployed a strategic Meta ads approach, beginning with their OMC framework for audience-specific creative testing. Each skincare product received custom targeting and intentional creative tests to identify what messaging resonated most with the brand’s unique audience. By fine-tuning ad spend efficiency, the team built a scalable and high-performing foundation.

The Outcome

  • CPA Reduced By More Than Half

    CPA dropped from $81.24 to $39.83 enhancing cost-efficiency.

    1

  • ROAS Improvement

    ROAS increased from .80 to 1.77 ensuring campaigns were profitable and scalable.

    2

  • Rapid Results

    Achieved these results in under 60 days, which showcases the effectiveness of the OMC framework as part of the meta ads strategy

    3

Summary

Through innovative testing, precise targeting, and strategic scaling, the skincare brand transformed its ad campaigns into a profitable growth machine. This case demonstrates how targeted creative and data-driven insights can unlock new levels of performance in even the most competitive niches.

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