Channels Used

Introduction

Engraving Tools and Bits is a niche e-commerce brand specializing in high-quality engraving tools and accessories. This case study highlights their journey to achieving an impressive 70% year-over-year (YoY) revenue growth through full-funnel strategy guidance, creative design, and multichannel ad management across Meta and Google.

The Challenge

The client had a strong product offering that appealed to their target market but struggled to build brand recognition and consistently attract new customers. Their limited Google Ads presence wasn’t enough to achieve sustainable growth, as they lacked a comprehensive multichannel acquisition strategy.

Key Findings

  • 1

    Lack of Diversified Advertising Channels

    Over-reliance on Google ads meant that this tool brand was primarily relyign on existing customers and those already searching for the brand. They were not actively reaching new audiences, and growth was slow as a result.

  • 2

    No Foundation To Build on

    With no prior advertising on Meta, a testing framework was needed to quickly identify what creative resonated with the target audience, and to begin driving top of funnel traffic to the brand's ecom site

  • 3

    Email marketing was underutilized

    With underdeveloped flows, and infrequent campaign sends, the brand was not fully utilizing what should have been one of their best converting channels

The Solution

We implemented a robust multichannel marketing strategy that integrated Meta Ads, Google Ads, and email marketing. By focusing on profitable customer acquisition, continuous creative testing, and refined audience targeting, the team delivered a tailored approach that maximized ROI. Email marketing was added as a crucial layer to re-engage existing customers and convert leads.

The Outcome

  • 70% increase in YoY Revenue

    Achieved $241,061 in total monthly sales, up from $141,838 YoY.

    1

  • Order Volume

    Orders increased by 50%, from 1,000 to 1,511 YoY.

    2

  • The power of retention marketing

    Email marketing with a focus on creative testing led to a 35% uplift in customer engagement, and a 64% increase in revenue within the first month

    3

Summary

Through the power of a data-driven, multichannel approach, Engraving Tools and Bits transformed its marketing operations into a scalable, profitable engine of growth. The strategic combination of Meta, Google Ads, and email marketing enabled them to stand out in a niche market, consistently attract new customers, and retain loyal buyers. Their success showcases the value of holistic marketing strategies for niche e-commerce brands.

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