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Introduction

Clean Cookware, a premium cookware brand, partnered with SCC to overcome declining ad performance and achieve sustainable revenue growth during their slowest season. This case study showcases how strategic planning, creative testing, and precision budget management helped the brand surpass its revenue goals by 60%.

The Challenge

Clean Cookware faced consistent underperformance in ad campaigns, struggling to hit revenue targets after a low Q4. They needed a solution to revitalize their marketing strategy during a traditionally slow season for cookware sales.

Key Findings

  • 1

    Low Q4 Carryover

    Ad performance struggles created a slow start to the year.

  • 2

    Ineffective Ad Strategy

    Existing ad campaigns lacked emotional resonance and impact.

  • 3

    Underutilized Budget

    Marketing spend wasn’t aligned with peak opportunities, limiting ROI.

The Solution

SCC devised a holistic strategy aimed at achieving consistent revenue growth by enhancing the brand’s creative and advertising approach. A robust creative testing framework was developed to resonate emotionally with the audience, combined with aggressive budget scaling during high-performing periods. This strategy was complemented by ongoing evergreen testing to ensure long-term success.

The Outcome

  • 52% Revenue Increase in Q3 2024

    Q3 revenue surged by 52% compared to Q2 2024.

    1

  • 43% Growth vs. Q3 2023

    Year-over-year, Q3 revenue grew by 43%, demonstrating sustainable progress.

    2

  • Surpassed Revenue Goal by 60%

    September’s revenue goal of $270k was exceeded, with total revenue topping $440k, all while maintaining key KPIs.

    3

Summary

This clean cookware brand transformed its marketing performance by partnering with SCC. The tailored strategy not only delivered immediate revenue growth during their slowest season but also set the stage for sustained success. This collaboration highlights the power of blending creative excellence with data-driven advertising strategies.

Early successes of the partnership created a strong foundation from which to build, which led to multiple record beating wins for the client.

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