SoapBox Soaps, a mission-driven personal care brand, had already built a strong presence in physical retail. However, their direct-to-consumer (DTC) e-commerce efforts were falling short.
They faced two key challenges:
• Underperforming advertising on Meta
• High cost-per-acquisition (CPA) and low return on ad spend (ROAS)
At the same time, SoapBox was partnering with Social Commerce Club to build their TikTok Shop. This partnership provided fresh, engaging user-generated content (UGC)—a valuable asset they wanted to maximize.
This case study showcases how SoapBox transformed their advertising outcomes by:
• Incorporating creative strategies
• Optimizing their UGC for better ad performance
The results speak for themselves: SoapBox achieved significant improvements in ROAS and CPA, revitalizing their e-commerce growth.