· By Jordan West
Ep 155 - Storefront to DTC: Apparel Brand Strategies with Tara Sabourin of Jackson Rowe
Jackson Rowe, the women's comfort wear and fashion brand, was humming along with 150 wholesale accounts on the Canadian west coast...and little to no online business. Today, they have a thriving DTC brand and have been able to expand from womens wear into menswear and kids wear as well. In today’s episode, Tara and Jordan discuss tactics that are relevant to all businesses; how do you get people to know, like and trust your brand? Enjoy!
KEY TAKEAWAYS FROM THE EPISODE
- Brick and mortar can be a great way to build brand awareness.
- How will you get people to know, like and trust your brand?
- Personalization and relationships are the secrets to scale.
TODAY'S GUEST
Tara Sabourin has led the DTC initiative at Jackson Rowe, an apparel brand based in Vancouver, Canada.
Check out Jackson Rowe at https://www.jacksonrowe.ca/
Connect with Tara at tara@jacksonrowe.ca or follow her IG, @tarasabourin.
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In this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income.
Learn more here: Revenued