· By Jordan West
Ep 18 - Troubleshooting Part 1: Using Metrics to Improve The Performance Of Your Facebook Ads
In this episode, we start a three-part series about troubleshooting your Facebook ads and today, we talk about troubleshooting using metrics.
We've talked about determining what your Key Performance Indicator (KPI) is from the very beginning of this podcast (episode 1) and today, we dig deeper into your biggest KPI - Return on Adspend (ROAS). We teach you how to know if your ad spend is generating revenue and how to fix it if it isn't delivering the results you hoped for.
Troubleshooting your ad account three-part series:
- Metrics
- Copy
- Creative
Want to know more about KPI's? Listen to Ep 1, where we do a deep dive on the topic!
https://www.buzzsprout.com/600328/1717909-ep-1-know-your-kpi-for-ecommerce-facebook-ads-google-ads-and-more
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In this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income.
Learn more here: Revenued