· By Jordan West
Ep 391: How To Succeed This Black Friday With Jordan West
People want to feel that they are getting value out of their money and most of them want discounts. As an eCommerce brand, your job is to come up with the most creative ways to maximize your sales and profit, while still giving a compelling offer.
In this episode, Jordan West talks about Black Friday discounting, what kind of deals to run, when to start, and how long to run them.
Listen and enjoy this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- If you want customers in 2022, you have to have a discount.
- Do a reverse sale. Let your customers know that the prices will be going up on a certain date and call them to get the products before the prices increase.
- As soon as you start running discounts all the time, people wait for those discounts.
- Do different types of discounts and be creative with them.
- Set shipping cut-off timelines for this December.
- Run a VIP flash sale.
Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
This month’s sponsor is OneLab Group, and Oracle NetSuite Partner who specializes in DTC companies. They simplify the complex when it comes to building a scalable digital operations platform. Visit www.onelabgroup.com to connect with them now.
In this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income.
Learn more here: Revenued