· By Jordan West
Ep. 477: 50% Reduction in CPA? Shopify Audiences 2.0
Prepare to be amazed as Jordan West reveals the power of Shopify Audiences 2.0 in cutting customer acquisition costs by a staggering 50%. This new version utilizes data from multiple Shopify stores to craft laser-targeted customer personas, enabling businesses to reach their audience on platforms like Facebook, Google, Pinterest, and TikTok.
But it doesn't stop there. Jordan West emphasizes the crucial step of activating an audience and shares insights on how contributing to data sharing can amplify the effectiveness of your ads. He also reveals his plans to put Shopify Audiences 2.0 to the test, pitting it against broad audiences using CBO campaigns and the renowned "322 testing method" developed by the esteemed Charlie T.
In this episode, Jordan opens up about his experience with the previous version of Shopify Audiences and how it fell short of his expectations. But fear not, because he's here to shed light on the new and improved Shopify Audiences 2.0.
Listen and learn in this episode!
Key takeaways from this episode:
- Shopify Audiences 2.0 has the potential to cut customer acquisition costs by 50%.
- With Shopify Audiences 2.0, data from multiple Shopify stores is used to create customer personas, which are then utilized for targeted ads across various platforms such as Facebook, Google, Pinterest, and TikTok.
- Activating an audience and contributing to data sharing are crucial for effective results with Shopify Audiences 2.0.
Recommended App:
Shopify Audiences
https://apps.shopify.com/shopify-audiences
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In this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income.
Learn more here: Revenued