· By Jordan West
Ep 48 - Marketing Strategy Part 4: Customer Personas
In this episode, Jordan and Sean talk about customer personas and why you need them for all of your key buyer demographics.
They talk about how to create personas based on demographics, financials, consumptions, and feelings. They also give practical advice to make the most of your marketing personas.
Listen to the 2nd part of our Marketing Strategy series here:
https://podcasts.apple.com/ca/podcast/secrets-to-scaling-online/id1480733021
Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
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In this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income.
Learn more here: Revenued