· By Jordan West
Ep 50 - Marketing Strategy Part 5: Content Strategy
In this episode, Jordan and Sean talk about the 5 pillars of content and how you can use that to further your digital strategy.
They talk about why your content should serve a purpose and why you should provide value to your customers.
The 5 pillars of content:
- Pricing and cost
- Comparisons
- Problems
- Reviews
- Best in class
Listen to part 4 of our Marketing Strategy series here:
https://podcasts.apple.com/ca/podcast/ep-48-marketing-strategy-part-4-customer-personas/id1480733021?i=1000467399394
Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
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In this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income.
Learn more here: Revenued