The DTC Organic Marketing Expert - How To Leverage Founder Led Marketing

Work with Jordan personally at www.ecommerceos.co

Work with social commerce club at www.socialcommerceclub.com

Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies

Join Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about

Can organic content still scale brands today? Absolutely. In this episode, I sit down with Caleb Alvarez, founder of Shadowlight Studios, who has:

• Helped Nectar Hard Seltzer grow to $5M organically
• Scaled a creator from 100K to 1M followers in under a year
• Generated over 1 BILLION views with brands like Monster Energy, Logan Paul, and Tony Hawk

We dive deep into:

✅ The Content Sprint Method – a 90-minute weekly routine to generate 100+ content assets without burning out

✅ Why founder-led content is the ultimate growth driver

✅ How to hire, retain, and structure creative teams for scalable output

✅ The Signal Check Framework – which metrics actually matter in organic growth

✅ Why “You’re not shadowbanned… your content sucks” (and how to fix it)

If you’re a founder, creator, or marketer who’s ready to finally crack the organic code and stop relying only on ads, this conversation will change your perspective.