· By Jordan West
Ep 1 - Know Your KPI - For Ecommerce, Facebook Ads, Google Ads, and more
In this episode, we talk about why you need to know your KPI's, and how you might be losing a lot of money if you don't already know what they are!
What is a KPI? KPI stands for Key Performance Indicator.
A KPI is a measurement you use to track meaningful performance.
KPI examples:
- Ecommerce store KPI - Purchases, Return on ad spend (ROAS)
- Construction company - phone calls / percentage of phone calls that lead to jobs
- Large brands - amount of impressions
Your ideal KPIs will depend on your business goals. If you don't know your KPIs, it will be very difficult to achieve your business goals!
Do you feel frustrated trying to scale your business online?
Do you wish there was an easier way?
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In this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income.
Learn more here: Revenued