· By Jordan West
Ep 2 - Optimize For Your KPI - Ecommerce, Facebook Ads, Google Ads, and more
In this episode, we talk about optimizing for your KPIs and dig deep down into Facebook ads manager to reveal places within your campaigns where you can pull levers to optimize and make things happen!
What do we mean by "optimize"? Anything action we can do to eliminate underperformance and wasted ad spend, basically!
Best places to optimize within Facebook ads manager
Campaign Level:
- campaign goal
Ad Set Level:
- audience targeting
- placements
- behavior - purchase vs. add to cart
Ad Level:
- different types of creative
- ad copy
- call to action
Quick Tips:
- Maximum amount of ads per ad set: 6 - 8
- The number 1 thing you can change in your ads to make the biggest difference: The creative!
Do you feel frustrated trying to scale your business online?
Do you wish there was an easier way?
Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprint
Have an ecommerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income.
Learn more here: Revenued