· By Jordan West
Ep 107 - Scale Your eCommerce Business with Subscription Services with John Roman, CMO of Battlbox
Ep 107 - Scale Your eCommerce Business with Subscription Services with John Roman, CMO of Battlbox
Can you integrate a subscription service to your business and fully benefit from it?
In today’s episode, Jordan talks with John Roman, Chief Marketing Officer of Battlbox about how they started a subscription service brand. They also discuss what they look at when considering a possible acquisition as well as Facebook Ads spend. You will get tons of knowledge from this expert!
KEY TAKEAWAYS FROM THIS EPISODE:
- Fully understand if an acquisition will integrate into your current ecosystem.
- You should be passionate about your brand.
- When you transition to a subscription service, always look at your current inventory and the types of your audience.
- Learn to diversify.
- Never be afraid to try everything on Facebook Ads.
TODAY’S GUEST
John Roman is the Chief Marketing Officer of Battlbox, a monthly subscription company for hand-picked outdoor, survival, EDC, and other cool gear. They successfully integrated five subscription brands that continue to scale their business. If that wasn't enough, Southern Survival is currently a Netflix’ Original Series, which features products tested by the Battlbox Crew.
Visit Battlbox website at https://www.battlbox.com/
Connect with John Roman on Linkedin.
You can also follow his activities at @johnnyromes on Instagram.
If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
In this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income.
Learn more here: Revenued