· By Jordan West
Ep 160: Relationship is The Strategy with John Smigaj, CEO and co-founder of Trxstle
After abruptly losing his job as an engineer when the company he worked for shut down, John decided to start Trxstle with his friend and co-worker. Trxstle is an outdoor gear and apparel line, providing unique and effective transportation solutions for fly fishing and mountain biking. They started small with only a few products but focused on building genuine relationships with people they admired. John shares a few of the key components that lead the company's success and emphasizes relationships as the number one lever for business growth. Enjoy!
KEY TAKEAWAYS FROM THE EPISODE
- Keep that side project alive, you never know when you may decide to turn it into a business!
- Whether it’s with customers, influencers or partners – lead with relationships.
- Find influencers that are in it for the long haul, deeply aligned with your brand values.
TODAY'S GUEST
John Smigaj is the CEO and co-founder of Trxstle, a game-changer brand for outdoors enthusiasts. The engineer-turned-entrepreneur is very passionate about the outdoors who also initiates camp-out events for companies, organizations, and groups. John is currently based in the Pacific Northwest region of the United States.
Check out Trxstle at https://www.trxstle.com/ or visit their YouTube channel Trxstle.
Connect with John on LinkedIn.
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In this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income.
Learn more here: Revenued