· By Jordan West
Ep 173: CLV is The Ultimate KPI With Juliana Jackson From Omniconvert
The most successful businesses invest in growing a group of repeat customers over time. If you’re not familiar with CLV or Customer Lifetime Value, then this podcast will change the game for you. Listen closely as Juliana provides an excellent explanation of CLV and why it should be a top priority when making business decisions going forward. Enjoy!
KEY TAKEAWAYS FROM THIS EPISODE
- CLV metrics can be confusing, but understanding them will empower you to make the right choices.
- Not all of your customers are created. Focus on the ones that bring you consistent value.
- Monitor what really matters.
- Deliver value to every touchpoint of your customer’s journey.
- Find out which channels you are more profitable on and communicate with your customers the right way in all those channels.
TODAY’S GUEST
Juliana Jackson is the Chief Evangelist at Omniconvert, providing guidance and education that transforms Ecommerce brands through the implementation of Customer Lifetime Value (CLV) principles.
Learn more about Juliana and her company here:
Website: https://www.omniconvert.com
Twitter: https://twitter.com/theclvlady
LinkedIn: https://www.linkedin.com/in/theclvlady/
YouTube: https://www.youtube.com/channel/UCC8y0lv64kErfQuLR0XWriQ
Clubhouse: @theclvlady
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In this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income.
Learn more here: Revenued