· By Jordan West
Ep 177: Your Brand Lynchpin is a Videographer with Jake Karls of Mid Day Squares
How far will you go in being creative and connecting to your audience?
In this episode, Canadian Willy Wonka Jake Karls, Co-Founder of Mid Day Squares, shares how they do their reality show marketing. He talks about the importance of connection and relatability in promoting your brand. Enjoy!
KEY TAKEAWAYS FROM THIS EPISODE
- Your company thrives when authenticity and growth are prioritized.
- If you can’t focus and execute, you can’t scale.
- Prioritize playing to your strengths rather than your weaknesses.
- A lot of founders don’t have to be managers. They have to do what they’re good at.
TODAY’S GUEST
Jake Karls is the Co-Founder and Chief Rover Officer at Mid-Day Squares. He is responsible for building relationships and making noise. Mid-Day Squares manufacture Functional Chocolate Bars: Everything a chocolate bar isn't, everything a protein bar wishes it was.
Learn more about Jake and his company here:
Website: https://www.middaysquares.com
LinkedIn: https://www.linkedin.com/in/jake-karls-653106ba/?originalSubdomain=ca
Instagram: https://www.instagram.com/jakekarls_/?hl=en
Podcast: https://www.middaysquares.com/pages/mid-day-squares-uncensored
If you want to learn more about the eCommerce Growth Plan for your brand, click here:
https://mindfulmarketing.co/products/full-growth-plan
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Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
In this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income.
Learn more here: Revenued