· By Jordan West
Ep 212: From Snapchat Influencer to Investing in over 30 brands, The Spacestation Story with Co-Founder Sean Holladay
What can a really good influencer do to your brand?
In this episode, Sean Holladay AKA Holladay, Co-Founder of Spacestation talks about how they grew through influencer marketing and have since invested in over 30 brands. He gives valuable tips about how to get the right influencers and how they contribute to growing your brand even after you’ve finished working with them. Listen up and let’s grow together!
KEY TAKEAWAYS FROM THIS EPISODE
- To find the right influencers for your brand, zero in on your keywords to find the voices using these keywords
- An influencer's number of subscribers is secondary. Their engagement is the biggest factor to look for.
- At the end of the day, business is done between people. The better and the more that you bet on your team, the quicker you will scale.
- You cannot replace people with software.
TODAY’S GUEST
Sean Holladay is the Co-Founder of Spacestation.
Spacestation specializes in connecting brands and online influencers. They utilize connections, skillsets, and track records to work with both emerging companies and establish partnerships with extremely popular internet personalities.
Connect and learn more about Holladay and Space Station here:
Website: https://spacestation.com
LinkedIn: https://www.linkedin.com/in/seanholladay/
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In this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income.
Learn more here: Revenued