Ep 263: Top-of-the-Funnel Marketing Through Facebook Groups, with Serge Popovic, Crossrope

By Jordan West

Ep 263: Top-of-the-Funnel Marketing Through Facebook Groups, with Serge Popovic, Crossrope

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We often talk about Facebook groups for retention of customers, but it’s also an effective tool for top-of-the-funnel marketing.

In this episode, Serge Popovic, CMO of Crossrope, talks about using Facebook groups as a top-of-the-funnel marketing tool. 

Listen up and learn a lot from this episode.


KEY TAKEAWAYS FROM THIS EPISODE

  • Think of the ways where your customers would have the best experience and result possible with your products.
  • Direct people who sign up for your events to a private Facebook group where you can build a community with great engagements later on.
  • You should have a strong team and a strong foundation that you can trust. Build robust processes.
  • Scaling up is all about teams and processes.
  • Promotions shouldn’t always be from within. Find people with high aptitude that can level up their game.


Recommended Podcast:

Planet Money
https://www.npr.org/podcasts/510289/planet-money




Today’s Guest:

Serge Popovic is an engineer turned CMO. He is the CMO of Crossrope.

Crossrope is a company that builds and sells products for fitness that challenges the status quo.

Connect and learn more about Serge and Crossrope here:

Website: https://www.crossrope.com
Linkedin: https://ca.linkedin.com/in/srdjanpopovic










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In this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income.




Learn more here: Revenued

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