By Jordan West

Ep 268: Streaming Underwater And Creating A New Product Niche With Sheera Goren, Zygo

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Challenges are also opportunities.

In this episode, the Founder and CEO of Zygo Sheera Goren talks about how their technology is breaking through the audio streaming industry. She shares a potential disaster they had in product development, and how that issue ended up becoming a vital part of their product.

Listen up to this fascinating episode.


KEY TAKEAWAYS FROM THIS EPISODE

  • We live in a streaming world where everyone is already listening to something. If you’re a runner or biker, you’re probably already streaming music or podcasts as you go. What if you could continue streaming during swimming?
  • Sheera Goren and her company Zygo spent years developing this innovative product before selling them.
  • Zygo is now working on metric tracking, leaderboards, teams, and live classes to give a lifetime value to the product.
  • Constantly learn how to improve your product, increase your yield, and enhance the overall customer experience.
  • Challenges are also opportunities.
  • Utilize the passion population of your target markets.
  • If somebody has one new cool gadget, everyone wants it. It becomes a conversational piece.


Today’s Guest:

Sheera Goren is the Founder and CEO of Zygo.

Zygo is an underwater streaming audio technology and creative content that brings swimming into the modern fitness era.

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Connect and learn more about Sheera and Zygo here:

Website: https://www.shopzygo.com

Linkedin: https://www.linkedin.com/in/sheera-goren-a1743920/

Instagram:

https://www.Instagram.com/zygogram

https://www.Instagram.com/sheego






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In this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income.




Learn more here: Revenued

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