Ep 296: Gain More Visibility Through SEO With Jordan West

By Jordan West

Ep 296: Gain More Visibility Through SEO With Jordan West

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One of the interesting things that e-Commerce store owners hardly think about and invest in is SEO or Search Engine Optimization.

In this episode, Jordan West talks about effective e-Commerce SEO strategies for 2022. He shares some tips on how to rank higher, get free traffic, and continually build a brand. 

Listen up and ace the SEO game.


KEY TAKEAWAYS FROM THIS EPISODE

  • Next to Google, the second biggest search engine in the world is YouTube and after that is Amazon.
  • Setting up your Google Analytics correctly is very important. 
  • You need to have Google Search Console set up.
  • Great paid and free tools to use for checking the SEO on your website: SEMrush, MozBar, Surfer SEO, Keyword.io, and the Screaming Frog
  • For keyword research, it's all about figuring out what people are searching for that they would then go to your site for.
  • Have big collection pages that own the authority.
  • Make sure that you're using only one H1 tag. It should contain the page's main keywords.
  • Keep your page titles under 60 characters.
  • Keep your Meta descriptions short, into the point, and under 155 characters.
  • Include your keyword in the page URL. 
  • Make sure that your images have descriptive alt text and file names.
  • Add Schema markup to get Rich Snippets.


Book quick wins appointment here:
https://www.mindfulmarketing.co/quickwins

Connect with Jordan here:
LinkedIn:
https://www.linkedin.com/in/jordan-west-marketer/




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In this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income.




Learn more here: Revenued