· By Jordan West
Ep 306: Open is Better with Jordan West
In Q1 of 2022, we know one thing with absolute certainty- Open targeting is the way to go on Facebook & Tik Tok.
In this episode, Jordan talks about some of his experiments when testing on Facebook in 2022, and the big wins being seen in broad targeting.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Gender-Age demographic targeting is working the best.
- Wide open-audience targeting is working second best.
- As soon as targeting is put on any campaign, it stops working.
- Dynamic creatives are working.
- Facebook is still giving you all of the numbers that your creative is doing.
Book quick wins appointment here:
https://www.mindfulmarketing.co/quickwins
Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
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In this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income.
Learn more here: Revenued