· By Jordan West
Ep 355: Tips for Success for Google’s Performance Max With Jordan West
A lot of eCommerce brands are now seeing great results in Google’s Performance Max but still do not exactly know how to scale it. If you don’t have everything set up properly, you’ll miss the opportunity to win early with the most powerful tool digital marketers have access to in 2022.
In this episode, Jordan gives out some important tips for succeeding in using Google’s Performance Max.
Listen up and enjoy this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Compare your new customer acquisition cost on other platforms versus your new customer acquisition cost at Performance Max.
- Make sure that you still have your branded campaigns set up.
- You need to make sure that you have accurate full-funnel conversion tracking.
- Make sure that you’re able to feed your purchase data to Google.
- Only have one campaign for warm and cold.
- Do not set a target on return on ad spend. Let the machine do what the machine wants to do.
- Make sure that you have all the creatives and make sure that they line up with the avatar that you are trying to go after.
Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
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In this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income.
Learn more here: Revenued