Ep 373: Is PMax a Rip-off?

By Jordan West

Ep 373: Is PMax a Rip-off?

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Performance Max is not a rip-off. It is not just a giant branded keyword campaign. It is today’s most highly-evolved machine learning advertising system ever built.

In this episode, Jordan talks about how Performance Max is not a rip-off like some marketers think. He also discusses why some of the metrics that you are seeing, especially when it comes to branded keywords, can be a red herring.

Listen and enjoy this episode!


KEY TAKEAWAYS FROM THIS EPISODE

  • Performance Max works like a pre-funnel mechanism.
  • Google is going to start showing ads to people before they even realize that they want your product. 
  • Performance Max is the new Facebook.
  • Performance Max utilizes all Google placements but it knows when to hit those people and with what kind of content. 
  • Don't just look within the platform, understand your metrics
  • Do not give up on your Performance Max campaign.
  • It is important to train Performance Max on what you want it to do.


Connect with Jordan here:
LinkedIn:
https://www.linkedin.com/in/jordan-west-marketer/




This month's sponsor is Triple Whale.  Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.triplewhale.com/upgrowth and use promo code Upgrowth for 15% off today.

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In this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income.




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