· By Jordan West
Ep 40 - Marketing Strategy Part 2: Competitive Analysis
In this episode, Jordan and Sean talk about how to perform a competitive analysis, and why it is an important part of your overall marketing strategy.
They talk about the most important steps in conducting a competitive analysis such as:
- knowing your industry
- identifying your competitors
- analyzing your competitor's content and strategy, etc.
They also share practical advice on how you should effectively conduct your own competitive analysis.
Listen to the first part of our marketing strategy series here:
https://podcasts.apple.com/ca/podcast/secrets-to-scaling-online/id1480733021
Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
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In this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income.
Learn more here: Revenued