· By Jordan West
Ep 446: What To Do And What Not To Do For SEO With Tanner Scott, Ranksey
There are many people dissing SEO on Twitter and LinkedIn. Should you disregard it because you’re not going to rank anyway? Or should we go back and learn the basics of it?
In this episode, Jordan West interviews Tanner Scott, an SEO expert and the Founder and CEO of Ranksey. They talk about all things SEO, some of the big mistakes you’re making on your site, and actionable items that you’re going to be able to do right away.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Customer value optimization allows you to be more efficient and leads to cheaper new customer acquisition.
- What some companies are doing wrong with their SEO is a lack of focus on content marketing in general.
- The cornerstone of an SEO strategy is being able to write about things your target audience is searching for and tying that back to your product offering.
- Another big website mistake is the lack of attention to collection pages.
- When users land on a page, they need to see what they should do next based on what their needs are.
- FAQ sections are important.
- Create more specific product names and descriptions.
- Make sure you get good social proof.
- Include your target keyword on your URL slug and make it as short as possible.
- People and processes are the two things that you have to get right if you want to scale your business.
Recommended Tool:
Data Feed Watch https://www.datafeedwatch.com
Recommended Book:
Traction by Gino Wickman https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837
Today’s Guest:
Tanner Scott is the founder and CEO of Ranksey Digital Marketing. They help eCommerce brands scale by helping them increase the customer value of their store and lower their Customer Acquisition Cost.
Connect and learn more about Ranksey here:
Website: https://www.ranksey.com
This episode’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.
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‘Join the Beta:
In this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income.
Learn more here: Revenued