· By Jordan West
Ep 489: Lower CPA Than Meta Ads? How To Use Direct Mail To Scale Your Brand with Michael Epstein, PostPilot
With recent challenges in online advertising, it's crucial to explore alternative avenues for customer acquisition. Learn how building products and marketing strategies based on your ICP can fuel quick success and scalability for your business.
In today's episode, Jordan West and Michael Epstein, Co-Founder of PostPilot, discussed the challenges of Q4 and how to go beyond abandoned checkout communication and acquire customers through targeted direct mail campaigns.
Listen and learn in this episode!
Key takeaways from this episode:
- Leveraging first-party data and creating lookalike models based on best customers can help identify and target high-potential prospects.
- Reactivating dormant customers can lead to significant returns on ad spend, even for customers who haven't made a purchase in years.
- Exploring alternative customer acquisition avenues outside of traditional online advertising platforms is important for long-term sustainability.
- Discount offers in direct mail campaigns should match or exceed those in email campaigns to incentivize customers on the verge of defecting.
Recommended Podcast/Audiobook:
Prof G: https://podcasts.voxmedia.com/show/the-prof-g-pod-with-scott-galloway
Elon Musk Biography: https://www.amazon.com/Elon-Musk-Walter-Isaacson/dp/1982181281
Recommended App/Tool:
Sendlane: https://www.sendlane.com/
Klaviyo: https://www.klaviyo.com/
Shopify: https://www.shopify.com/
Retention.com: https://retention.com/
Hubspot: https://www.hubspot.com/
Salvit Advisors: https://www.salvit.com/
Salvit Advisors Leverage Playbook: https://bit.ly/3RFKaw6
Today’s Guest:
Michael Epstein, Co-founder of PostPilot, highly experienced DTC operator with over 20 years of expertise in running businesses. Determined to streamline the process, they embarked on creating a revolutionary platform called postpilot. This software aims to be the Klaviyo equivalent for direct mail, integrating seamlessly with ecommerce technology stacks.
Connect and learn more about Michael and PostPilot:
Website: https://www.postpilot.com/
LinkedIn: https://www.linkedin.com/in/mepstein1/
Email: michael@postpilot.com
In this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income.
Learn more here: Revenued