· By Jordan West
Ep 488: What the top 1% of DTC Brands know that you don't... YET!
Imagine getting insights from some of the brightest minds in the industry! The experts have dived deep into topics like email marketing, engaging customers, and making the most out of data to boost your profits.
In today's episode, Jordan West will share with you all the valuable lessons he learned at the Ecommerce Round Table event hosted by Sendlane. Let me tell you, this event was a game-changer in the world of DTC (Direct-to-Consumer). Jordan's going to break down the key lessons that can supercharge your brand or agency. We're talking about everything from maximizing your data for bigger profits to the magic of interactive email content. There's a whole world of wisdom waiting for you!
Listen and learn in this episode!
Key takeaways from this episode:
- Benefits of shared Slack channels for prompt issue resolution
- Using plain text emails with single questions to encourage replies
- Offering mystery gifts instead of discounts for abandoned carts
- Value of access-based launches for new products
- Introduction to Litmus for creating interactive email content
- Not constantly rotating audiences: Once you have a steady open rate, gradually add more people instead of blasting your entire audience.
- Avoid spam traps: Be cautious of email addresses that are not monitored to maintain a good sender reputation.
- Increase replies: Encourage replies to emails with plain text and single-question emails to boost the sender's reputation.
Recommended App:
Sendlane: https://www.sendlane.com/
Klaviyo: https://www.klaviyo.com/
Litmus: https://www.litmus.com/
Recommended Link:
Obvi: https://myobvi.com/
Hush: https://www.heyhush.com/about
Salvit Advisors: https://www.salvit.com/
Salvit Advisors Leverage Playbook: https://bit.ly/3RFKaw6
Why the 'Leverage Playbook'?
- Data-Driven Decisions: By connecting your analytics ecosystem—be it GA, Shopify, or Amazon—Salvit Advisors will identify 2-3 immediate wins that have been lurking right under your nose.
- Customized Strategy: Receive a pitch deck tailored specifically for your brand, combining your unique data with their seasoned expertise.
- Immediate Impact: These insights aren't just theoretical. They're actionable recommendations that can drive tangible profit for your business.
Data without interpretation is nothing.
In this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income.
Learn more here: Revenued