· By Jordan West
Ep 487: Is This Even Legal? Email Marketing Hacks with Adam Robinson, Retention.com
Discover how thriving brands with multi-million dollar revenues take advantage of email marketing, subscribing to daily or three-times-weekly newsletters that form a highly sophisticated email program aimed at converting warm leads.
In this episode, Jordan West and Adam Robinson, CEO of Retention.com share valuable insights about B2B SaaS, harnessing the power of email marketing, and the unfair advantage B2B products have over D2C products. Tune in as they discuss the challenges of building a sales organization, the potential issues with Klaviyo, the power of domain names, and his passion for helping individuals make $100,000 a year in their store.
Listen and learn in this episode!
Key takeaways from this episode:
- Importance of inbound and outbound strategies
- Brands with a sophisticated email marketing program often have minimal email traffic that needs resolving.
- B2B products have an advantage over D2C products due to the top-of-funnel aspect.
- Different companies are approaching problem-solving in different ways.
- B2B SaaS companies can leverage email marketing as a powerful tool for lead generation and customer retention.
- Growing companies that generate leads from their website often see better results compared to traditional cold outreach methods.
- Resolving incoming email traffic is a relatively minor part of a brand's overall email program.
- The need to carefully evaluate the size and effectiveness of Sales Development Representative (SDR) teams as companies scale.
- The significance of domain names in establishing authority and credibility in the B2B industry.
Recommended Site:
Today’s Guest:
Adam Robinson, Founder and CEO of Retention.com, A former finance professional at Lehman Brothers. Adam Robinson's career took an unexpected turn after the 2008 financial crisis. With no prior tech background, he grew the bootstrapped startup to $5M in revenue in just two years, earning it the #1 spot in customer satisfaction. With an 8-figure exit, he founded GetEmails in late 2019, later rebranding it as Retention.com. Today, the company stands as a testament to Adam's innovative spirit, transforming anonymous website visitors into authenticated first-party data and unlocking unparalleled high-ROI marketing flows, all powered by a lean team and zero external funding.
Connect and learn more about Adam and Retention.com:
Website: https://retention.com/
LinkedIn: https://www.linkedin.com/in/retentionadam/
Email: adam@retention.com
In this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income.
Learn more here: Revenued