· By Jordan West
Ep 491: How To Advertise THC On Facebook Ads with Olivia Alexander, Kush Queen
Embrace creativity despite limitations. From viral videos to a unique crowning program, they showed us that thinking outside the box can lead to remarkable growth.
In this episode, Jordan West and Olivia Alexander, founder and CEO of Kush Queen, discuss their journey and the unique challenges they faced in marketing their product. They emphasize the value of real human interaction with customers, such as answering emails and calls, as it helps build a strong connection and foster loyalty.
Listen and learn in this episode!
Key takeaways from this episode:
- Building a successful e-commerce brand may involve facing challenges and restrictions in advertising, but creative strategies and community engagement can help overcome these limitations.
- Prioritizing customer care, product quality, and consistency is crucial for long-term success.
- Lifetime value (LTV) and building a base of returning customers should be a focus for sustainable growth.
- Offering free samples and generous discounts can be effective marketing strategies for attracting new customers.
- Utilizing tools like Postscript for SMS marketing can yield excellent results.
- Transparency and honest communication between brands and agencies are essential for a successful partnership.
- Organic content creation, email marketing, and building a community can play a significant role in brand growth.
- Despite regulation challenges, stigmas, and changes in terms of service, there are still opportunities for small businesses in the industry to thrive.
Recommended App/Tool:
Klaviyo: https://www.klaviyo.com/
Postscript: https://postscript.io/
Mailchimp: https://mailchimp.com/
Salvit Advisors: https://www.salvit.com/
Salvit Advisors Leverage Playbook: https://bit.ly/3RFKaw6
Today’s Guest:
Olivia Alexander, Founder and CEO of Kush Queen, a company in the cannabis industry. Olivia started her journey by selling CBD products and navigating through the challenges of marketing regulations and payment processing limitations. With her experience and expertise, Olivia shares valuable insights on how to sell products when traditional paid ads are not an option.
Connect and learn more about Olivia and Kush Queen:
Website: https://kushqueen.shop/
LinkedIn: https://www.linkedin.com/in/olivia-alexander-a823112a/
Twitter: https://twitter.com/TheLivAlexander
In this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income.
Learn more here: Revenued