· By Jordan West
Ep 501: Performance Influencers - This Is The Way with Noah Tucker, Social Snowball
Discover how to leverage your existing customer base by transforming them into valuable affiliates.
In this episode, Jordan West and Noah Tucker, CEO of Social Snowball, dive into a game-changing affiliate marketing strategy that can revolutionize your customer acquisition efforts. They share real-life success stories and discuss how even creators with smaller followings can make a significant impact when their content is high quality.
Listen and learn in this episode!
Key takeaways from this episode:
- The Lifetime Value (LTV) of a brand impacts customers' motivation to refer friends.
- Treating customers as actual affiliates in affiliate programs leads to better customer acquisition results.
- Referral programs should be seen as customer acquisition channels, not just loyalty programs.
- Brands are exploring partnerships with TikTok creators for customer acquisition.
- TikTok creators don't necessarily need a large following, but the quality of their content matters.
Recommended App/Tool:
Klaviyo: https://www.klaviyo.com/
Sendlane: https://www.sendlane.com/
Repurpose.io: https://repurpose.io/
Superhuman: https://superhuman.com/
Arc Browser: https://arc.net/
Mantle: https://heymantle.com/
Recommended Audiobook/Podcast:
Rob Walling: https://www.startupsfortherestofus.com/
Today’s Guest:
Noah Trucker, CEO and founder of Social Snowball, an affiliate and referral marketing platform for ecommerce. With a background of 5 years in the ecommerce space, Noah built Social Snowball out of his own needs. After experiencing frustration with the lack of functionality in existing affiliate programs and software, he embarked on a journey to create something better.
Connect and learn more about Noah and Social Snowball:
Website: https://socialsnowball.io/
LinkedIn: https://www.linkedin.com/in/noah-tucker-71a294154/
X: https://twitter.com/noatuck
In this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income.
Learn more here: Revenued