Ep 500: Send Them What? The Marketing Channel That No One Is Using with Mandy Herrmann

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Partner integrations and the need to explore marketing channels well beyond social media and Google will be explored. It’s all about reaching potential customers wherever they may be.

In this episode, Jordan West and Mandy Herrmann, a seasoned CMO, discuss the emotional power of physical books and the impact on brand loyalty. They discussed QR codes, direct mail, and collaboration with other brands in the ever-evolving world of e-commerce marketing. 

Key takeaways from this episode:

• Home decor and fashion brands effectively use catalogs for emotional attachment and inclusivity.
• Catalogs are beneficial for starting conversations and building brand loyalty.
• Catalog targeting can be highly specific, allowing for precision in reaching intended audiences.
• Exploring marketing activities beyond social media and Google can help reach potential customers.
• Sustainability considerations, such as using recycled paper, are important for environmentally-conscious customers and brand perception.
• Collaboration with other brands for catalog distribution can expand reach and be cost-effective.

Recommended App/Tool:

Krisp: https://krisp.ai/

PostPilot: https://www.postpilot.com/

Rockerbox: https://www.rockerbox.com/

Million Dollar Offer: https://upgrowthacademy.podia.com/offer-course

Recommended Audiobook/Podcast:

WTF: https://www.wtfpod.com/podcast

Today’s Guest:

Mandy Herrmann, seasoned CMO, a German living in the Bay Area who is passionate about 360 Marketing. Her passion lies in growing businesses profitably by putting the customer in the focal point of Marketing. Reaching them from the first touch all the way through the conversion and post-purchase with paid and unpaid channels gets her excited. 

Connect and learn more about Mandy:

LinkedIn: https://www.linkedin.com/in/mandy-herrmann/

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