· By Jordan West
Ep 499: Jordan West Gets Coached By Jordan Salvit And Things Get Uncomfortable, Salvit Advisors
Imagine hearing the insights of a brutally honest analysis of an e-commerce business that has endured the trials of the past year and still managed to grow—sound like something you'd want to dive into?
In this episode, Jordan West and Jordan Salvit, Salvit Advisors engages in a revealing conversation. They delve deep into the numbers of Little and Lively, uncovering some hard truths and incredible insights that have propelled the business forward, even amid challenging times. They peels back the layers of Little&Lively story, providing an expert analysis of the brand's performance, customer dynamics, and game-changing action steps that have the potential to drive monumental growth.
Listen and learn in this episode!
Key takeaways from this episode:
- Analyzing customer data and understanding the breakdown of existing and new customers is crucial for continued business growth.
- The importance of identifying and leveraging high-performing and profitable products within the brand's product lineup with a high lifetime revenue value.
- The significance of continuous testing and optimizing of marketing channels and strategies for customer acquisition, including considering platforms like TikTok and YouTube and refreshing ad accounts and pixels.
- Creating a strong referral program to capitalize on the highly engaged customer base and leverage word-of-mouth marketing.
- Prioritizing key focus areas, such as increasing new customer acquisition and emphasizing the first product customers purchase, to drive consistent and continuous brand growth.
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Social Snowball: https://socialsnowball.io/
Google Shopping: https://shopping.google.com/?pli=1
Performance Max: https://support.google.com/google-ads/answer/10724817?hl=en
Million Dollar Offer: https://upgrowthacademy.podia.com/offer-course
Elevar: https://www.getelevar.com/
Converge: https://www.convergehub.com/
Today’s Guest:
Jordan Salvit, CEO and Founder of Salvit Advisors, embarked on a journey of self-discovery after selling a successful business. Unsure of his next move, he ventured into consulting for brands, using his expertise in helping founders leverage a playbook to focus on key opportunities that will have a significant impact on their business growth. With his extensive background in computer science and analytics, he specializes in developing churn management systems and analyzing business data to identify priorities for exponential growth.
Connect and learn more about Jordan and Salvit Advisors:
Website: https://www.salvit.com/
LinkedIn: https://www.linkedin.com/in/salvit/
X: https://twitter.com/jordansalvit
In this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income.
Learn more here: Revenued