Ep 516: How To Acquire New Customers When You Can’t Advertise, Sarah Todd

By Jordan West

Ep 516: How To Acquire New Customers When You Can’t Advertise, Sarah Todd

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From navigating advertising and payment processing challenges to the power of kindness in business, and the bittersweet experience of selling business.

In this episode, Jordan West and Sarah Todd, former Co-owner of 420 Science, a cannabis-related company that saw remarkable growth before ultimately exiting the industry in 2022. They delve into the importance of celebrating victories as entrepreneurs, the benefits of implementing the EOS system in businesses, and the impact of mind-opening experiences. 

Listen and learn in this episode!



Key takeaways from this episode:

  • The benefits and challenges of implementing the EOS system in businesses, and the resistance to change within organizations.
  • The role of kindness in business negotiations and problem-solving, and the value of focusing on positive outcomes in business activities.
  • The significance of good design, modern aesthetics, exceptional customer service, and product curation in the ecommerce industry.



Recommended Podcast/Audiobook:

Dan Sullivan: https://www.audible.com/author/Dan-Sullivan/B003ZFP2L4


Recommended Apps/Tools:

Zendesk: https://www.zendesk.com

Sendlane: https://www.sendlane.com/


EOS System: https://www.eosworldwide.com/eos-model


Today’s Guest:

Sarah Todd, the former co-owner of 420 Science,  has a wealth of knowledge in navigating the challenges of advertising cannabis-related products online. Her expertise extends to business negotiation, problem-solving, and the importance of design and exceptional customer service in e-commerce.



Connect and learn more about Sarah:

LinkedIn: https://www.linkedin.com/in/sarah-todd-7759892/

Email: sarah@phoenixmade.com



Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow


In this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income.




Learn more here: Revenued