· By Jordan West
Ep 526: Scaling Your Ecommerce Brand with Licensing Deals - It’s Not What You Think with Nathan Vazquez, Pipsticks
Challenges of running a business, the evolving perspective on marketing, and the significance of understanding marginal costs and operational readiness when scaling a business.
In this episode, Jordan West and Nathan Vazquez, shared the significant mistakes he made in selecting a 3PL company and an ERP system, resulting in six-figure losses. The discussion covers the importance of partnerships with agencies, the inevitability of business mistakes, and the value of learning from them.
Listen and learn in this episode!
Key takeaways from this episode:
- Conduct thorough research before investing in an ERP (Enterprise Resource Planning) system to avoid costly errors.
- Ensure close collaboration with agencies and partners for shared success.
- Explore licensing deals for business growth and revenue generation.
- Understand marginal costs and operational readiness for effective business scaling.
- Adaptability and creativity are essential in marketing strategy due to unpredictable elements.
Recommended Tools/App:
Klaviyo: https://www.klaviyo.com/
Sendlane: https://www.sendlane.com/
MailChimp: https://mailchimp.com/
Recommended Podcast/Audiobook:
Econ Talk: https://russroberts.info/econtalk/
Bill Simmons: https://www.theringer.com/the-bill-simmons-podcast
Today’s Guest:
Nathan Vazquez, CEO of Pipsticks spent 15 years working in finance as an options trader and market maker at Citibank. His wife, a graphic designer, started a sticker curation company called Pipsticks while she was a stay-at-home mom. Nathan supported her as she built the business, and they worked together to ship out sticker subscriptions.
Connect and learn more about Nathan and Pipsticks:
LinkedIn: https://www.linkedin.com/company/pipsticks/
Email: nathan@pipsticks.com
Website: https://www.pipsticks.com/
In this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income.
Learn more here: Revenued