Ep 538: Leverage Giveaways - The New Way with Jordan West

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Insights on various promotion strategies including organic sharing across social platforms, utilizing email and SMS lists for re-engagement, exploring partnerships with other brands, and leveraging paid ads, especially video ads, for maximum impact.

In this episode, Jordan West discusses a powerful strategy for running giveaways using a tool called King Sumo. He reveals how this strategy can lead to going viral, gaining new subscribers and followers, and driving incredible results. Jordan takes you through the step-by-step process, sharing practical tips on how to set up and promote your giveaways to achieve maximum impact. 

Listen and learn in this episode!

Key takeaways from this episode:

• Giveaways using King Sumo can help go viral and attract a significant number of new subscribers and followers.
• It's important to configure all integrations in the backend before starting a new giveaway.
• Duration for giveaways should be at least 2-3 weeks, and the prize offered should be substantial to attract attention and engagement.
• Collecting entries should ideally include asking for name, email, and phone number with consent and GDPR compliance.
• Organic promotion strategies involve sharing the giveaway on social media, reengaging with email and SMS lists, and potentially partnering with another brand for cross-promotion.
• Paid ads, especially video ads, can be highly effective for promoting the giveaway.
• Post-giveaway analysis is recommended to gather insights into the giveaway's performance and impact.

Recommended Tools/App:

KingSumo: https://kingsumo.com/ 

Facebook Pixel: https://www.facebook.com/business/tools/meta-pixel/ 

Zapier: https://zapier.com/ 

Klaviyo: https://www.klaviyo.com/ 

Chat GPT: https://chat.openai.com/  

SendLane: https://www.sendlane.com/ 

Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow

In this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income.

Learn more here: Revenued