· By Jordan West
Ep 58 - 4 Different Types of Characters That Emerge During a Crisis with Jon Morrison
In this episode, Jordan speaks with Jon Morrison from Get Clear Consulting about the 4 different types of characters that emerge during a crisis.
Jon explains what a story brand is and why it's a powerful tool in marketing. He shares the importance of changing your messaging and appropriately positioning yourself during this time. Jon shares a lot of wisdom in this episode and describes the different types of characters during a crisis.
The four different characters in a story:
- Victim
- Villain
- Hero
- Guide
Find out more about Jon Morrison at:
https://getclearsites.com/
Register for a webinar here: https://mindfulmarketing.co/free-webinar
Listen to our previous interview with Raitis of Printful here:
https://podcasts.apple.com/ca/podcast/ep-58-stop-spending-on-non-essentials-to-save-your/id1480733021?i=1000470435605
Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income.
Learn more here: Revenued