· By Jordan West
Ep 621: Email Marketing Ain’t Dead—But You Might Be Doing It Wrong (With Rytis Lauris)
Buckle up because today’s episode is packed with gold. I’ve got Rytis Lauris, CEO and co-founder of OmniSend, on the pod, and let me tell you—this guy has been in the e-commerce automation game for over a decade.
With more than 120,000 customers worldwide, OmniSend is changing how brands do retention marketing, and today, we’re breaking it all down.
We’re talking about what’s working right now in e-commerce, what’s straight-up not working, and the biggest shifts happening in automation and customer retention.
Rytis shares some seriously insightful takes on how Apple’s privacy changes are shaking things up, why email marketing isn’t dead (despite what people say), and what brands need to focus on to stay ahead.
Oh, and we’re also tackling that big debate—should you ever remove subscribers from your email list?
Let’s go.
Key Topics:
- How e-commerce marketing has evolved over the past decade
- Why OmniSend is the go-to alternative to those overpriced enterprise platforms
- Is email marketing actually dead? (Spoiler: Nope.)
- How Apple’s privacy updates are changing the game for online brands
- The real way to keep your email list clean and engaged
- Why AI isn’t replacing humans in marketing anytime soon
- Building a customer-funded business and keeping your brand agile
Who is Rytis Lauris?
Rytis Lauris is the co-founder and CEO of OmniSend, a marketing automation platform designed specifically for e-commerce brands.
With a background in digital marketing, Rytis saw a gap in the market for an affordable yet powerful email and SMS automation tool that serves small to mid-sized businesses.
Under his leadership, OmniSend has grown to serve over 120,000 customers worldwide, helping brands maximize retention and boost revenue through smart automation.
A firm believer in customer-funded business models, Rytis has led OmniSend without external investment, focusing on delivering real value to customers.
Connect with Rytis Lauris on LinkedIn: https://www.linkedin.com/in/rytisl/
Visit OmniSend: https://www.omnisend.com/
Key Takeaways:
- Retention is king. Brands relying solely on acquisition will struggle; the real money is in repeat customers.
- Sunsetting subscribers too soon is a mistake. Engagement isn’t just about open rates—clicks matter more.
- AI can automate, but humans differentiate. The best marketing still needs a human touch to stand out.
- Customer-funded businesses stay agile. OmniSend has scaled without outside investment, proving that putting customers first wins.
- Apple & Google privacy changes aren't the end. Brands just need to adapt by focusing on first-party data and owned channels.
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