· By Jordan West
Ep 79 - How to Become Successful in Micro-Influencer Marketing, with Abbey and Mike from Coffee Over Cardio
In this episode, Jordan speaks with Abbey and Mike from Coffee Over Cardio about a successful micro-influencer marketing campaign.
Abbey and Mike share how they got into the coffee business, and how they're able to successfully grow their business through building a culture, a healthy environment, and a community of empowering micro-influencer groups. They share the program that they use to build an effective micro-influencer campaign and different tools to acquire and nurture influencers. They also talk about the rewards and incentives that they offer to influencers.
Find out more about Abbey and Mike from Coffee Over Cardio here:
https://coffeeovercardio.com/
Marketing Calculator:
https://mindfulmarketing.co/marketing-calculator
Listen to our previous interview with Akiva Prell from Creative Capital here:
https://podcasts.apple.com/ca/podcast/ep-77-different-ways-to-fund-your-e-commerce-brand/id1480733021?i=1000478519292
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In this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income.
Learn more here: Revenued