E626 - Ep 626: The 4-Part Formula for Scaling TikTok Shop Ads the Right Way

By Jordan West

E626 - Ep 626: The 4-Part Formula for Scaling TikTok Shop Ads the Right Way

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Scaling TikTok Shop ads isn’t about increasing ad spend and hoping for results. It’s about strategy, execution, and timing.

In this episode, I walk through the four phases of scaling TikTok Shop ads using a proven structure. 

This approach ensures that every ad dollar is working for you, not against you.

By the end of this episode, you’ll understand:

  • How to launch Product Shopping Ads (PSAs) to get immediate traction
  • The role of Video Shopping Ads (VSAs) in driving visibility and conversions
  • When and how to use Cost Caps and Target ROAS to push volume while staying profitable
  • The power of GMV Max Campaigns, TikTok’s answer to Advantage+ and PMax

If you're serious about growing on TikTok Shop, this is the framework to follow.

Key Takeaways:


  • Scaling TikTok Shop ads isn’t about spending more—it’s about structure. If your campaigns aren’t set up correctly, you’re just burning cash.

  • Start with Product Shopping Ads (PSAs) to capture demand. These work like Google Shopping ads inside TikTok Shop and are the best way to gain traction early.

  • Layer in Video Shopping Ads (VSAs) to increase visibility. Creator-driven video ads help buyers see your product everywhere, building demand.

  • Use Max Delivery first, then test Cost Cap and Target ROAS. Focus on pushing volume before optimizing for profitability.

  • GMV Max campaigns are for serious scaling. Once you have strong traction, this is TikTok’s version of Meta’s Advantage+ or Google’s PMax, designed for brands ready to scale big.


Growth Plan: www.upgrowthcommerce.com/grow
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. 

Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.


We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

 upgrowthcommerce.com/grow


Join my Skool community and connect with other eCommerce brand owners and marketers!


https://www.skool.com/tiktokshopelite/about

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