Ep 363: The Right People to Run Performance Max Campaigns With Jordan West

By Jordan West

Ep 363: The Right People to Run Performance Max Campaigns With Jordan West

Send us a text

You’ve probably heard a lot about the amazing results Performance Max can deliver, but who would be the best people in your team to run PMax campaigns?

In this episode, Jordan talks about why your Google department may not be the best choice to run your Performance Max campaigns and explains other strategies to run highly profitable Performance Max campaigns.

Listen and enjoy this episode!


KEY TAKEAWAYS FROM THIS EPISODE

  • Performance Max is made for Facebook marketers. 
  • It's similar to the kinds of campaigns that you set up for years on Facebook but you leave it untouched for a longer period of time to let the robot learn
  • Pmax is essentially a Facebook CBO campaign
  • Facebook marketers are used to testing campaigns exactly like this.
  • They can target specific intent audiences, or go broad.


Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/



This month’s sponsor is Parker, the first card built exclusively for eCommerce. Free up cash flow and grow your business with Parker by getting net-60 terms on every transaction. 

Parker is currently offering a $1000 sign-up bonus for Upgrowth listeners. Go to getparker.com to chat with the team today - and make sure you mention where you came from! 




We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

upgrowthcommerce.com/grow


Join our community and connect with other ecommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast

In this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income.




Learn more here: Revenued